Future Business Plan Print

Business Strategy

The Amuse Group will strive to strengthen the domestic core businesses by discovering and training new artists and expanding its artist portfolio.

While it is natural for the Group to work to improve earnings by more aggressively promoting the activities of its existing artists, it is also particularly important to increase the number of artists in genres that Amuse does not have.
These years, a portfolio of artists Amuse manages is expanding: such as talent for variety programs, newscasters, entertainers for seniors markets, and athletes.

It will continue to focus on discovering and training new artists in the future, keeping an eye on expanding its artist portfolio.

Self-production of a value chain

We will self-produce a value chain of the contents of our artists and use that value chain for other companies' content too to expand our business scope.

Exploitation of new markets

In addition to overseas performance, we will also focus on local business expansion to explore new overseas markets. We will also develop and strengthen artist-independent businesses too.